Alessandra Cerasuolo
Global Influencer Strategist @the LEGO Group
Signup · Get unlimited contacts
WORK HISTORY
Global Influencer Strategist @the LEGO Group
Boston, MA, US
Develop and lead global influencer strategies supporting priority brand and product campaigns• Partner with regional marketing teams to translate global campaigns into locally relevant earned media programs • Manage creator lifecycle including identification, contracting, briefing & approvals to deliver high-impact storytelling• Lead agency partners to execute integrated earned media programs, ensuring strategic alignment, operational excellence and performance delivery• Collaborate with cross-functional stakeholders across marketing, creative, PR, social and retail to ensure cohesive omnichannel campaign integration
EDUCATION
University of Rhode Island
Bachelor’s Degree, Textile Merchandising and Design / Public Relations
SKILLS
ABOUT ALESSANDRA CERASUOLO
Strategic marketing leader with 8+ years of experience driving earned media, influencer, social and integrated marketing strategies for global consumer brands including the LEGO Group and Dunkin’. Proven success leading global + regional influencer and earned media programs that increase brand relevance, drive retail traffic, and support product launches and exclusives. Deep expertise managing agencies, translating global strategy into regional execution, and delivering culturally relevant storytelling that strengthens brand affinity and commercial performance.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.