Alessandra de Mello Castanho

About Alessandra de Mello Castanho

With over 20 years of work experience, I am a seasoned content strategist and leader with a passion for creating and delivering engaging and relevant content for diverse audiences across multiple platforms and markets. I have a strong background in content programming, curation, acquisitions, and management, with certificates from Harvard Business School Online and Imperial College London. I currently oversee content strategies for international launches, and on-air creative services at Gaia Inc, a global video streaming service that inspires conscious living and personal transformation.In my role as Senior Manager Content Planning, I spearhead worldwide initiatives by securing and cultivating a robust network of business relationships for third-party distribution in Latin America and European markets, featuring Amazon Prime, Movistar+, Roku, and Clarovideo. I collaborate with cross-functional teams on editorial material, content acquisition, product marketing, technical engineering, and data analytics. I also administer an international budget of approximately $2 million for content language customization in three languages, and utilize data analytics for creating forecasts, vendor vetting, contractors’ hours, and content optimization. I leverage my marketing and management skills to drive audience brand awareness, subscriber growth and retention, and revenue generation for Gaia Inc.

Experience

1. Senior Manager Content Planning, International

   Gaia, Inc.

   Dec 2016 — Present · Louisville, CO, US

   Oversee content strategies for direct marketing, advertising sales launches, and on-air creative services to strengthen audience brand awareness for an international video streaming service.• Led end-to-end vendor selection, collaborating with cross-functional teams to ensure successfulcontent selection, financial analysis, forecasting, and technical requirements implementation.• Administer an international budget of approximately $2 million for content language customization inthree languages. Utilize data analytics for creating forecasts, vendor vetting, contractors’ hours, andcontent optimization.• Collaborate with cross-functional teams on editorial material, content acquisition, product marketing, technical engineering, and data analytics• Maintain an up-to-date understanding of industry trends and competitor developments, staying ahead of the curve in the digital video landscape.

Education

• USA Triathlon

  Triathlon Coach Level I, Sports and Exercise

  2012

• Imperial College London

  Certificate, Business, Management, Marketing, and Related Support Services

• Harvard Business School Online

  Certificate, Business

• Faculdade Cásper Líbero

  Bachelor of Journalism & Communication, Communication, Journalism, and Related Programs

  1989 — 1993

• USA Triathlon

  Coaching Business Innovation Retreat, Sport and Fitness Administration/Management

  2015

Skills

• Video
• Social Media Marketing
• Broadcasting
• Marketing
• Social Media
• Management
• Multilingual
• Microsoft Office
• Vod
• Television Production
• Production
• English
• Forecasting
• Latin America
• Budgets
• Content Strategy
• Marketing Strategy
• Entertainment
• Digital Strategy
• Broadcast
• Product Management
• Content Management
• Budgeting
• Spanish
• Problem Solving
• Strategic Planning
• Film
• Video Production
• New Media
• Portuguese
• Excel
• Broadcast Television
• Team Leadership
• Programming
• Digital Media
• Strategy
• Television
• Negotiation
• Digital Marketing