Alero O.

About Alero O.

I’m a mission-driven product leader with 15 years of experience leading high-impact teams across HealthTech, FinTech, and Media. I thrive at the intersection of strategy, structure, and empathy - helping organizations evolve from reactive delivery to intentional, outcome-driven product leadership.At SoundExchange, I built a modern product practice - introducing frameworks for discovery, planning, and delivery that transformed how we prioritize, align, and measure success across teams. I’ve coached product leaders to think more strategically, fostered cross-functional collaboration with engineering and operations and Customer Service and helped transform our Product org into a trusted strategic partner to the business.Earlier in my career, I led product teams at Planned Parenthood, Honor, and American Express, where I drove major digital transformations that expanded access to healthcare, scaled workforce platforms, and delivered data-driven personalization for millions of users.What drives me most is building teams and systems that bring clarity and focus - so talented people can do the best work of their careers and users get the outcomes they deserve.I’m especially drawn to mission-oriented HealthTech companies that are scaling and need a thoughtful, grounded product leader to help define the next stage of growth.

Experience

1. Director, Product

   Soundexchange

   Jun 2023 — Present · Washington, DC, US

   Lead cross-functional Product and UX Design teams modernizing the platforms that distribute over $1B annually to U.S. creators. Built and scaled a modern product management practice - introducing structure, clarity, and outcome-driven planning across four portfolios. Partnered with business and engineering leaders to embed discovery best practices, strengthen quarterly planning and establish Product as a strategic function. Coached and developed senior product leaders, restructured teams for clarity and ownership, and fostered a transparent, collaborative culture grounded in data, trust, and continuous improvement.

Education

• General Assembly

  10 Week Course on Front-End Web Development: HTML / CSS / Java Script / jQuery / API integration

• The Silicon Valley Product Group (SVPG)

  EMPOWERED Product Leadership Workshop, Product Managemet

• University of Rochester

  Bachelor of Arts (B.A.), Economics

• University of Rochester - Simon Business School

  MBA, Marketing and Competitive & Organizational Strategy

Skills

• Project Management
• Digital Strategy
• Analytics
• Business Strategy
• Digital Product Development
• Marketing
• P&L Management
• Customer Relationship Management (Crm)
• Agile Methodologies
• Management
• Business Process Improvement
• Forecasting
• Business Analysis
• Finance
• Product Development
• Analysis
• Mobile Devices
• Program Management
• Product Marketing
• Segmentation
• Vendor Management
• Strategic Planning
• Strategic Partnerships
• Business Development
• Product Management
• Digital Marketing
• Change Management
• Project Portfolio Management
• Competitive Analysis
• Customer Experience
• Software Project Management
• Sales Operations
• Financial Services
• Strategy
• Requirements Analysis
• Business Intelligence
• Product Strategy
• Business Planning
• Business-to-Business (B2b)
• International Product Development