Alena Margolis

About Alena Margolis

Strategic Retail Leader | Executive Coach | Merchandising & Planning ExpertBringing clarity to complexity, calm to chaos, and results to the bottom line.I’m a dynamic senior executive and ICF-certified coach with 30+ years of experience driving sales, profit, and transformation across leading retail and consumer goods brands. Known for blending strategic vision with operational excellence, I specialize in building high-performing planning and merchandising functions that deliver meaningful results, even in the most volatile environments.Currently, I lead planning and merchandising at Deer Stags, where I’ve added $5MM+ in top-line sales, reduced inventory holding by 60%, and implemented technology platforms that enable smarter, faster decision-making. Whether navigating tariff-related supply chain challenges or mentoring emerging leaders, I bring a calm, data-informed, people-first approach to every problem I solve.My approach uniquely combines empathy-driven leadership development with practical business acumen. I guide leaders to identify and overcome internal barriers, enabling them to:*Build and scale businesses with incredible velocity*Turn setbacks into opportunities for innovation*Develop high-performing, cross-functional teams*Create implementable strategies that outpace competitorsKnown for fostering authentic collaboration, I\'ve helped teams and executives build stronger, more efficient businesses. My sweet spot is empowering leaders to blend diverse perspectives with proven business principles to deliver exceptional results.

Experience

1. Leadership Coach

   Artixan Consulting Group Llc

   Nov 2021 — Present · New York, NY, US

   As a Leadership Coach at Artixan Consulting Group, I work with executives, emerging leaders, and high-potential professionals to strengthen their leadership presence, clarify their vision, and navigate complexity with confidence. My approach blends deep listening, practical frameworks, and a belief in each client’s capacity to lead with authenticity and purpose.Whether it’s transitioning into a new role, overcoming team challenges, or leveling up your leadership mindset, I partner with clients to unlock growth and lasting impact.

Education

• Cornell University

  BS, Consumer Economics

Skills

• Merchandising
• Social Networking
• Social Media Marketing
• Integrated Marketing
• Luxury Goods
• Strategy
• E-Commerce
• Marketing Communications
• Strategic Thinking
• Online Marketing
• Fashion
• Budgets
• Product Development
• Sales
• Wholesale
• Retail Marketing
• Social Media
• Customer Service
• Trend Analysis
• Profit
• Forecasting
• New Business Development
• Brand Development
• Footwear
• Strategic Planning
• Management
• Team Building
• Advertising
• Visual Merchandising
• Project Planning
• Marketing
• Brand Management
• Sportswear
• Marketing Strategy
• Event Planning
• Leadership
• Account Management
• Negotiation
• Email Marketing
• Selling