Alyona Beaumier
Product Marketing Leader | 10+ years expertise in automotive business | Execute launches of innovative products and services which delight customers and bring added value to the brand. Remember: Execution beats strategy!
- Role
- Product Marketing Manager at General Motors
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Alyona Beaumier
I\'m a product marketing leader with 17 years of experience in marketing & project management and 10+ years in the automotive business. I made successful model launches for more than ten models for worldwide known automakers. I lead cross-functional and multinational teams to develop innovation and improve brand performance at the country level.I’ve built a strong skillset in:• New product launch & model life cycle management (with the specialization on SUV and AWD)• Market analysis & Marketing strategy based on cultural specifics• Pricing & Cost-efficiency management• Budget management• Market Research & Development (R&D)• Product design (from product concept to market deployment and life cycle evolution)• Advertising / Marketing Communication / Media Planning / PR• Network management & Sales• Project leading & Team managementI have considerable expertise in:• Connected vehicles & new mobility development in collaboration with global partners• Software & HMI & telematics for cross-carline projects (OTA; remote vehicle control via smartphone)• Powertrain & safety customer satisfaction• E-commerce & digital marketing (online show-room; digital customer journey 360°)• Leading a multi-functional international team to achieve the company’s goalsStrategic planning | Project management | Project Planning | Management | Team Leadership | Business strategy | Budgeting | Brand management | Program management | Market Development | New product development | Connected Services | New mobility | Teamwork | Agile Methodologies | Communication | Negotiation | Business Analisis | Revenue Growth | Sale growth | Lead generation| Customer journey improvement | Expense Control | Profit Enhancement | Cross-Cultural team building | Critical & Out-of-the-box Thinking | Common Sense | Agile | Leadership | Public Speaking | Team Work | Microsoft | Mircosoft Excel | Mircosoft PowerPoint |
Experience
Product Marketing Manager
Sep 2023 — Present · US
I’m responsible for Connectivity product growth and enhancement in intensively growing Global Regions like South America, Africa and Middle East, Europe, South Korea.I work with cross-functional international teams to introduce innovative SW product for GM vehicles such as Super cruise (hands-free driving system for the freeway), connected cameras, FOTA/MOTA, remote control via smart phones, electric vehicles functionality and other cool things which make life of GM vehicle owners easier and more exciting.
Education
Novosibirsk State University (NSU)
Master of Business Administration, Economics
2003 — 2006
Novosibirsk State Technical University (NSTU)
Bachelor's degree, Russian Language and Literature
1999 — 2003
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