Alena Sonin
Global Campaign Manager, Growth @OpenSesame
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WORK HISTORY
Global Campaign Manager, Growth @OpenSesame
EDUCATION
Concordia University
Minor Computation Arts, Computation Arts
Concordia University
Bachelor of Commerce (BCom) with Distinction, Marketing
Champlain College Saint-Lambert
DEC of Science, Health Science
Udacity
User Experience, Web Page, Digital/Multimedia and Information Resources Design
ABOUT ALENA SONIN
Skilled Customer-focused Demand Generation Marketing Manager with 7+ years of experience in B2B SaaS, specializing in customer engagement, software adoption, and lifecycle marketing. Proven track record of collaborating with Sales, Customer Success, and Product Marketing teams to manage end-to-end projects and create impactful learning content that guides customers from onboarding to renewal. Expertise in e-learning, marketing campaigns, webinars, in-app guides, and leveraging data-driven insights to optimize customer journeys and retention. A strong communicator with a problem-solving mindset, dedicated to enhancing the customer lifecycle and driving key business metrics. In 2022, I was selected to be part of Women in Leadership Cohort at Autodesk where I completed a 9 months training working my leadership and team management skills.
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