Alena Horowitz
Founder | Creative Director | Festival Organizer | Community Designer | Social Entrepreneur
- Role
- Creative Director Owner Brand Manager Public Relations Fashion Designer Buyer at The Wavy Bunch
- Location
- Spokane-Coeur d\'Alene, US
- LinkedIn followers
- 500 followers
About Alena Horowitz
A student in life—I\'m always eager to learn, explore, and embrace new experiences. I…
Experience
Creative Director Owner Brand Manager Public Relations Fashion Designer Buyer
Jul 2015 — Present
THE WAVY BUNCH is a festival-fashion lifestyle brand that curates sustainable and ethically-sourced clothing from cultural artisans. We believe in connecting cultures while positively impacting people & the planet.\"Create beauty, tell stories, make waves.\"Duties & Responsibilities:Visionary Founder: Pioneered THE WAVY BUNCH concept by fusing a passion for world-travel, festival culture, and sustainable fashion.Empower Artisans: Curate a diverse collection of handmade and upcycled fashion from worldwide designers; Connect global artisans to customers in the USA; Foster a sense of global community and collaboration; Create an \"ART GALLERY\" for clothing; Practice fair trade and ethical partnerships.Sustainability: Prioritize eco-friendly and sustainable materials, ensuring that we remain at the forefront of environmentally conscious fashion; Redefine festival fashion; Inspire ethical consumerism.Lifestyle Branding: Develop concept & identity; Infuse company with values of inclusivity, creativity, wanderlust, and commitment to sustainably-sourced fashion; Celebrate art, culture, and differences.Marketing & Advertising: Nurture positive public relations; Create marketing and social media campaigns; Content creation & copy-writing; Journalism, blogging and press agent; Engage customers to cultivate meaningful relationships.Event Presence: Create a physical extension of the brand by merchandising at festivals; Provide a personalized and memorable shopping experience; Schedule and manage sales at festivals, trade-shows, and events; Fashion stylist for festival-goers; Enhance guest-experience. Import & Export: Cultural anthropology; Communicate with foreign factory partners; Establish collaborations with worldwide artisans; Import and Export of unique goods; Ensure each piece tells a unique story & reflects global craftsmanship.Fashion Design: Market trend analysis; Size charts, technical drawings, tech-packs; Fashion buyer & merchandiser.
Education
Boise State University
Venture College Cohort Graduate, Entrepreneurial and Small Business Operations
University of Idaho
Minor in Architecture, Architecture
2011 — 2015
Boise State University
Venture College - Entrepreneurship Management Certification , College of Innovation and Design
University of Idaho
Bachelor’s Degree, Fashion/Apparel Design
2010 — 2015
University of Idaho
Bachelor’s Degree, Interior Design
2010 — 2015
Skills
- Cooking
- Travel
- Graphic Design
- English
- Travel Blogging
- Event Planning
- Management
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Grant Preparation
- Microsoft Word
- Sewing
- Industrial Sewing
- Editing
- Microsoft Office
- Blogging
- Juggling
- Economics
- Research
- Illustrator
- Fashion Design
- Grant Writing
- Architecture
- Adobe Photoshop
- Interior Design
- Journalism
- Creative Writing
- Communication
- Photoshop
- Sketchup
- Time Management
- Adobe Illustrator
- Rhino
- Social Networking
- Drawing
- Photography
- Indesign
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