Alex Zlatic

About Alex Zlatic

Most digital transformation fails, not because of tech, but because no one owns the change.I help packaging converters and niche manufacturers grow smarter, faster, and more profitably, with digital tools, clear processes, and practical AI that sticks.As founder of Aurum, I partner with mid-sized, family-run, and PE-backed manufacturers to modernize operations, improve EBITDA, and build real enterprise value. With over 25 years in packaging and manufacturing software, including 100+ successful go-lives, I know what breaks when consultants walk away. At Aurum, we don’t just advise; we lead execution. I don\'t believe in selling software; deliver results: • Led the largest packaging-focused systems companies (Esko, EFI Productivity Software & EPS) for over 20 years, where I helped over packaging converters achieve their digital transformation goals from business systems, to estimating, to manufacturing execution, to prepress and design • Led teams that deployed over 100 business transformation projects successfully • Brought over 25 software platforms to market and made them all work well for customers in the USA, Canada, Mexico, and over 30 other countries • Built networks of teams with customer service as a priority: Digital & AI transformation strategy tailored for converters Demand planning + VMI enablement (including Packtelligence, our AI-driven tool) Front-office and production workflow modernization Fractional CIO & change and interim leadership to embed transformation : • All converters struggling with tech adoption or process clarity, with a focus on family and mid-sized companies • Companies preparing for sale, investment, or generational succession • Private equity firms focused on operational value creationWith over two decades of operating globally, but currently with a focus on the USA, Canada, Mexico, and LATAM. I built Aurum because mid-sized and family-run firms deserve more than strategy decks. Whether I’m leading digital change or training in martial arts, I believe in clarity, discipline, and execution that sticks.If you\'re serious about scaling your industrial business or boosting enterprise value, let’s talk. DM me or connect with me here: s••••••••@AurumIntelligence.net More on Aurum:

Experience

1. CEO & Founder

   Aurum Intelligence Inc

   Sep 2025 — Present · Sacramento, CA, US

   Aurum Intelligence is a digital transformation and AI enablement firm helping packaging manufacturers modernize operations, accelerate sales, and unlock measurable ROI.As Founder & CEO, I lead strategy, client engagement, and product innovation across a portfolio of solutions designed for corrugated, folding carton, and flexible packaging converters. Our mission is to help clients apply AI, data analytics, and workflow automation to drive performance improvement across the supply chain—from estimating and production planning to inventory management and customer engagement.Key focus areas:AI & Machine Learning in Packaging – Predictive demand forecasting, intelligent automation, and decision support.Digital Transformation Strategy – Roadmaps that align technology (ERP, MES, CRM, and data systems) with business outcomes.Supply Chain Planning (SCP) & Optimization – Tools like Packtelligence to improve demand visibility, inventory calibration, and on-time delivery.Sales & Estimating Automation – Packway estimating and pre-sales platforms to streamline quoting, reduce lead time, and increase win-rate.Change Management & Training – Ensuring people, processes, and data evolve together to create lasting operational excellence.With over 25 years of leadership experience at global software innovators (Esko, EFI/eProductivity Software, Danaher), I’ve overseen more than 100 successful ERP/MES implementations across North America, Europe, and Latin America. Aurum Intelligence brings that same expertise to every client—combining manufacturing intelligence, AI innovation, and deep industry insight to help packaging companies grow stronger, faster, and more profitably.

Education

• Central Technical School

  OSSD, Computer Science

  1989 — 1992

• Canadian Professional Sales Association

  CSP, Selling Skills and Sales Operations

  1998 — 1998

• IE Business School

  Master’s Degree, Business Administration and Management, General

  2015 — 2016

Skills

• Product Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Product Marketing
• Integration
• Negotiation
• Business Transformation
• Sales Operations
• Customer Service
• Enterprise Software
• Sales Management
• Portuguese
• Strategic Planning
• Offset Printing
• Business Strategy
• Consultative Selling
• Saas
• International Business
• Management
• Direct Sales
• Digital Printing
• Strategy
• Crm
• Wide Format Printing
• Digital Asset Management
• Sales Process
• Business-to-Business (B2b)
• Channel Partners
• Business Development
• B2b
• Labels
• Language Development
• Leadership
• New Business Development
• English
• International Sales
• Salesforce.com
• Print Management
• Product Development