Alexander Nguyen

About Alexander Nguyen

Need to accelerate your marketing funnel and drive scalable growth? That’s where I come in.With 9+ years of experience across campaign strategy, product marketing, and marketing leadership, I specialize in building and executing high-impact, cross-channel growth strategies in AI, tech, and retail. From ABM to conversion optimization, I bring deep expertise in B2B and B2C go-to-market execution that drives results.As a Senior Demand Generation & Campaign Strategist turned Growth Marketing Consultant, I focus on pipeline acceleration, lead generation, and full-funnel performance. I partner with Product Marketing, Revenue, and Demand Gen teams to launch growth-focused campaigns that blend modern digital tactics with local broadcast innovation.Whether it\'s scaling paid media, improving CAC: LTV ratios, or identifying new revenue levers through data and experimentation, I stay ahead of trends to deliver measurable, sustainable growth. My passion is helping brands find their sharpest edge—and turning strategy into momentum.

Experience

1. Manager - Demand & Lead Generation

   OTAVA®

   Aug 2025 — Present

   As a key member of the marketing team, this role is responsible for driving customer acquisition, nurturing existing relationships, and fueling revenue growth through data-driven demand generation strategies. I own the end-to-end execution of multi-channel campaigns, collaborating closely with sales, channel partners, and cross-functional teams to optimize the marketing funnel and deliver measurable results.Key Responsibilities:• Develop and execute comprehensive acquisition and demand generation strategies across digital, event, and content channels to attract and convert high-quality leads.• Partner with sales and channel teams to align on pipeline goals, refine lead qualification processes (MQL → SQL → closed/won), and maximize ROI.• Oversee marketing automation, CRM workflows, and lead management through HubSpot and Salesforce to ensure smooth funnel progression and accurate attribution.• Manage vendor partnerships, Marketing Development Funds (MDF), and campaign budgets to optimize performance and efficiency.• Lead performance analysis, A/B testing, and reporting to continually improve campaign effectiveness and drive growth metrics.• Support integrated marketing initiatives through compelling content creation for email, social, paid media, and web platforms.

Education

• Oregon State University

  Bachelor's degree, Business Administration and Management, General

  2013

• Southern Oregon University

  Master's degree, Business Analytics

• Oregon State University

  Bachelor's degree, Marketing

  2015

Skills

• Leadership
• Microsoft Word
• Management
• Microsoft Excel
• Microsoft Powerpoint
• Microsoft Office
• Sales
• Strategic Planning
• Sales Management
• Marketing