Aleks Aronov
Senior Marketing Manager @Jiffy Lube
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WORK HISTORY
Senior Marketing Manager @Jiffy Lube
Directed marketing strategy for 90+ locations across Western Canada, combining data, automation, and AI innovation to elevate performance and retention. Launched the regional MyJiffyLube app pilot with AI-driven offers, automated service reminders, and geo-fenced push notifications—boosting car count by 18% and customer retention before national digital consolidation. Architected a CRM and AI segmentation framework to automate campaigns, improved local SEO visibility by 30%, and partnered with Shell USA on digital and media collaborations that strengthened national brand impact.
EDUCATION
NAIT (Northern Alberta Institute of Technology)
Brand Management
NAIT (Northern Alberta Institute of Technology)
Sales Management
MacEwan University
Design and Visual Communications
NAIT (Northern Alberta Institute of Technology)
Advanced UX/UI Design
NAIT (Northern Alberta Institute of Technology)
Advertising
NAIT (Northern Alberta Institute of Technology)
Advanced Typography
NAIT (Northern Alberta Institute of Technology)
Business Administration - Marketing
NAIT (Northern Alberta Institute of Technology)
Digital Marketing
ABOUT ALEKS ARONOV
Strategic marketing leader with 10+ years of experience driving growth across fintech, education, telecom, and retail. Known for blending creative direction with data intelligence to deliver high-impact, measurable results. Expert in brand transformation, performance marketing, AI-driven automation, and demand generation. Skilled in leading cross-functional teams, managing multi-million-dollar budgets, and building scalable marketing ecosystems that accelerate brand and revenue growth.
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