Aleksandra Pazik

Growth Specialist @Lifeaz

Paris, FR

Currently taking part in the transition from a pure inbound driven lead generation to an outbound focused one- Revamp the entire emailing system, automating key processes and reducing setup time by over 80%- Develop and put in place several e-mail flows for the French market (nurturing & promotional) to generate leads and convert prospects → Doubled sales connected to these mails YoY- Collaborat with other teams to launch diverse other email campaigns (partnerships, monthly Newsletter etc.)- Put in place a scoring system to generate/prioritize leads based on their actions- Put in place campaigns for the German and Italian market- Develop a strategy to grow the organic traffic on Lifeaz’ website (with focus on the blog)- Collaborate across teams (product, cloud, marketing/communication) to implement the defined action plan - Run regular SEO audits to fix technical issues on the website- Test and run content creation experiments with the help of AI

Johannes Gutenberg-Universität Mainz

Bachelor's degree

Hochschule RheinMain

Bachelor of Arts - BA