Aleksandra Gut
E-merchandising Coordinator @Accor
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WORK HISTORY
E-merchandising Coordinator @Accor
Milan, IT
Managed web merchandising and content updates across 7 European Points of Sale- Developed new content pages end-to-end (market research, new features, content and visuals)- Revived strategically existing pages, resulting in increased key metrics:+36.8% conversion,+19s average session,+15.49 pp search interaction- Served as primary contact for Adagio, overseeing and co-managing campaigns- Led the Contactability project aimed at increasing customer database knowledge and engagement- Supported the team in campaign management, including loyalty and tactical offers
EDUCATION
Jagiellonian University
Bachelor's degree, International Economics
Institut Français de la Mode
Summer school, Fashion and Luxury Management
MIP Politecnico di Milano
Master I Livello, The International Master in Luxury Management
Solvay Brussels School of Economics and Management
Master of Science - MS, Business Economics - Financial Markets and Services
NEOMA Business School
Master of Science - MS, Master in Management
NEOMA Business School
Master's degree, International Master in Luxury Management
ABOUT ALEKSANDRA GUT
I am an aspiring professional with a passion for luxury and fashion. I posses strong academic background in business and luxury from renowned institutions like Solvay Brussels School, NEOMA Business School and Polimi Graduate School of ManagementMy passion for the fashion and luxury industry was sparked during my experiences at Levi Strauss & Co. and Christian Dior Couture.
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