Aleksandra Czerska
Head of International Promotion & Admissions @Icn Business School
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WORK HISTORY
Head of International Promotion & Admissions @Icn Business School
Paris, FR
STRATEGIC RESPONSIBILITIES : • Develop a comprehensive international growth strategy aligned with objectives and negotiated budgets• Represent the school on international level (CGE, EAIE, appointed “Bienvenue en France” label Expert).• Contribute to audits for top-tier international accreditations (EQUIS, AMBA, AACSB, Hcéres).• Lead and manage a cross-functional team of 5 professionals.• Develop a network of Agents across globe, including Asia, CIS, the Middle East, Africa, and LATAM.• Structure the admission process involving external and internal stakeholders.PROMOTION AND MARKETING RESPONSIBILITIES : • Increase the school\'s visibility through effective digital communication and task\'s automation.• Negotiate partnerships with foreign institutions MoU and explore new B2B connection methods.• Organize promotional events enhancing the international community: International Ambassadors\' Club.• Monitor the international higher education market and propose new innovative solutions.RESULTS : A 300% increase in objectives between 2021-24, generating over 3,6 million euros turnover - Improved international visibility of the school – Structured and developed the international development strategy – Ameliorated the admission process as well the candidates follow-up.
EDUCATION
Université Paris-Sorbonne
Bachelor & Master's degree, Languages and International Business
HEC Paris
Entrepreneurship and Strategic Management in a Company
Faculté de Sciences Humaines et Sociales - Sorbonne (Université Paris Descartes)
Bachelor's degree, Linguistics
Université Paris Dauphine - PSL
Master's Degree, International Business and Development
SKILLS
ABOUT ALEKSANDRA CZERSKA
At the crossroads of Central Europe, UK and France, I have acquired my experience in international development. Today, I am the head of international promotion and admissions for a French Business School, ICN – a triple accredited business school with campuses in Paris, Nancy and Berlin. Passionate by teaching innovation and development of international projects, I manage a multicultural team and a network of representatives all around the world (Asia, Africa, Europe, Latin America). My mission has a double purpose: to improve the international visibility of a school and to increase the qualitative recruitment of international students. Appointed as an Expert for the Bienvenue en France label, I am enthusiastic about actively contributing to the evolution of the higher education ecosystem. Expertise: higher education, management, educational innovation, international communication and marketing, 360° digital communication, project management
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