Aleksandra Ciric
- Role
- Director of Marketing - International at Calix
- Location
- Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Aleksandra Ciric
Forward-thinking marketing executive renowned for driving revenue…
Experience
Director of Marketing - International
Mar 2022 — Present
Providing software platforms, systems, and services to support the delivery of broadband services.\\\\nServe as head of international marketing – crafting messaging and positioning, developing GTM strategies, and creating prospect nurturing campaigns to enhance sales enablement\\\\n\\\\nOversee diverse international marketing campaigns for targeted growth segments across EMEA\\\\n\\\\nAdjust strategic direction based on changing market trends and data analysis, recently shifting toward event-driven strategy to highlight corporate differentiation\\\\n\\\\nSelected Accomplishments\\\\nPerformed market validation research to implement international marketing strategy and launch new product solution across 2 new markets: the United Kingdom and Switzerland\\\\nIncreased pipeline by 30% and booth traffic by 25% by instituting organic and grassroots outbound marketing tactics, including earned media and webinars\\\\nAuthored original, customized digital and social media content pieces such as blogs, web, collateral, solution briefs, white papers, and social media articles\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
George Mason University
Bachelors of sciences , Managment Information Systems
2000 — 2003
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