Alejandro Cardenas
Paid Media Manager @Candybox Marketing
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WORK HISTORY
Paid Media Manager @Candybox Marketing
Oakville, ON, CA
As Paid Media Manager at Candybox Marketing, I lead the strategy, execution, and optimization of cross-channel paid media campaigns for clients across diverse industries. This role combines strategic planning, creative development, and performance analysis to drive measurable growth for businesses.Key responsibilities and achievements: • Develop and manage full-funnel PPC strategies across Google Ads (Search, Display, Shopping, and Video) and paid social platforms (Meta, LinkedIn, Pinterest, Reddit, TikTok). • Craft high-converting ad copy and visual concepts in collaboration with design and content teams. • Conduct in-depth keyword research, A/B testing, and audience segmentation to maximize campaign ROI. • Implement and monitor conversion tracking, attribution models, and custom dashboards using tools like Google Analytics, Google Tag Manager, and Looker Studio (formerly Data Studio). • Provide strategic recommendations through monthly performance reports, insights, and forecasts tailored to client KPIs. • Partner directly with video, creative, and content departments to develop integrated marketing campaigns. • Support sales and growth teams with media plans, budget projections, and campaign proposals. • Maintain certifications in Google Ads and Google Analytics; stay current with evolving digital trends and algorithm updates. • Actively contribute to internal process improvements and foster a collaborative team culture built on feedback and continuous learning.
EDUCATION
Universidad EIA - Escuela de Ingeniería de Antioquia
Grado en Ingeniería
Colombo Británico
Bachillerato
ABOUT ALEJANDRO CARDENAS
Bilingual Administrative Engineer with 7+ years of experience driving results through high-performing advertising campaigns across Google, Meta, TikTok, LinkedIn, Reddit, Bing, Snapchat, and marketplaces like Amazon, Walmart, Wayfair, La Houzz, and Bed Bath & Beyond. I specialize in full-funnel digital strategy, creative optimization, and data-driven decision-making—managing over $1M USD in monthly ad spend across 50+ clients and consistently delivering strong ROAS. Fluent in Spanish and English, I bring a rare combination of analytical rigor and creative thinking to every campaign. Known for being a collaborative team player and natural leader, I thrive in fast-paced environments and stay ahead of trends to implement innovative marketing strategies that drive measurable growth. Key Skills & Tools:* Paid Media: Google Ads, Meta, TikTok, Reddit, LinkedIn, Snapchat, Bing * Analytics & Tracking: GA4, Google Tag Manager, Data Studio, Tableau, Fluency * Platforms: Amazon Ads, Walmart, Wayfair, Shopify, WordPress, Unbounce * SEO & Support: SEMrush, Google Search Console, Bing Webmaster Tools * Strengths: KPI analysis, CRO, budget management, cross-channel strategy
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