Alex Ramirez
- Role
- Managing Director at T2ó North America
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Alex Ramirez
Hands-on and results-driven marketing and business development professional with 20+…
Experience
Managing Director
Jan 2018 — Present
Chosen by executive management to spearhead the company’s North America presence in heading up the new branch in Houston, TX and Toronto, ON for the Canadian market from its headquarters in Madrid, Spain. • Set-up and consolidated the U.S. operation in less than three years with a positive EBITDA during the last two years. • Improved revenue by +279% in three years keeping expenses almost linear since Y1 up to date, still growing the team from three person to 10 plus some remote roles to help scale faster and with more efficiency. • Grew clients’ revenue on average +30% year-over-year while implementing technology stack that helped them be more cost efficient at an operational marketing level. • Minimized employee turnover from two years to four years since starting in 2017. • Implemented a non-traditional circular ecosystem where employees pivot through different accounts and roles, learning and growing within the organization leading employee retention, being more efficient, and helping scale faster with new client onboarding; the Houston office has no siloed departments or media channels, but 360º roles and a circular teamwork and interaction. • Built a fully in-house programmatic stack and team with strong negotiations and strong pool of vendors to be able to provide programmatic buying capabilities for virtually any media channel available.
Education
Oxford School Mexico
Elementary School
1986 — 1993
Universidad Anáhuac Mexico Norte
Bachelor's degree, Marketing
2000 — 2004
CESMA Business School
Master's degree, Marketing and Administration
2004 — 2006
Universidad Iberoamericana, Ciudad de México
Bachelor's degree, Information Technology
1999 — 2000
CEDROS Middle School
Middle School Diploma
1994 — 1996
CESMA Business School
Master's degree, Communication and Media Studies
2006 — 2007
Tecnológico de Monterrey
High School Diploma
1997 — 1999
Skills
- Mobile Marketing
- Google Analytics
- Web Analytics
- Online Advertising
- Usability
- Sem
- E-Commerce
- Optimización En Buscadores
- Marketing
- Marketing Digital
- Mobile
- Estrategia Digital
- Análisis Web
- Usabilidad
- Publicidad En Internet
- Keyword Research
- Online Marketing
- Marketing En Motores De Búsqueda
- Affiliate Marketing
- Digital Marketing
- SEO
- Marketing En Internet
- Mobile Devices
- Dispositivos Móviles
- Investigación De Palabras Clave
- Marketing De Afiliados
- Google Adwords
- Comercio Electrónico
- Marketing Móvil
- Afiliación
- Optimización De Motores De Búsqueda (SEO)
- Digital Strategy
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