Alejandro Hernandez

About Alejandro Hernandez

With over 17 years of cross-cultural experience in marketing, business strategy, and communication, I help companies turn their digital presence into a predictable growth engine.Through Danta Group LLC, my mission is simple: to connect marketing investment directly to measurable business outcomes.I specialize in building long-term, trust-based partnerships, turning initial projects into ongoing alliances for sustained growth.Core areas of expertise:ROI-Driven Google Ads Strategy: Campaigns designed to convert search intent into measurable revenue.Local & Technical SEO: Helping businesses dominate local searches and outperform their competition.Brand Positioning: Crafting brands that inspire trust and professionalism across bilingual markets, especially in Houston’s Hispanic community.Data Analytics & Optimization: Evidence-based decision-making to continually improve results and ROI.My background spans entrepreneurial ventures in Houston and corporate product management at Perrigo, giving me a unique ability to align strategic vision with hands-on execution across industries and scales.If you\'re ready for a marketing strategy that delivers real, measurable results — let\'s connect. a••••••••@dantamarketing.com dantamarketing.com

Experience

1. Founder & Principal Consultant

   Danta Group Llc

   Dec 2015 — Present

   Professional SummaryI founded and lead a boutique consultancy that helps contractors and small-to-midsize businesses strengthen their digital presence and build predictable pipelines of high-value clients. I work side by side with business owners to design strategies that connect marketing investments directly to measurable business growth.Key Achievements & Case StudiesDigital TransformationLed the complete digital strategy for a construction services company—from brand repositioning to multi-channel campaign execution. The project quickly produced high-value residential and commercial leads at an average cost per acquisition of $12–$15, leading the client to move into a long-term management partnership.Data-Driven Advertising StrategyRedesigned the Google Ads framework for a home-improvement firm by applying U.S. Census insights and ZIP-code-level market data. This approach optimized ad spend, reduced cost per acquisition, and significantly improved lead quality and conversion consistency.Corporate Security SectorDelivered a strategic audit for a Latin American security company, aligning its digital campaigns with verified national crime data. This allowed the brand to target high-value corporate clients more effectively while filtering out irrelevant traffic and improving campaign efficiency.Closing StatementEach project shares one goal—turning marketing systems into reliable engines for growth. By combining data, design, and strategic clarity, I help business owners transform their online presence into a measurable, long-term advantage.

Education

• Universidad Galileo

  Master, Business

  2004 — 2006

• Universidad Galileo

  Bachelor, Business and informatics

  1996 — 2001