Alejandro Castaño Duque
Seo & Content Marketing Specialist @Sleeplay
Signup · Get unlimited contacts
WORK HISTORY
Seo & Content Marketing Specialist @Sleeplay
Online visibility is improved through effective SEO strategies and collaboration with cross-functional teams.• SEO tools like Ahrefs and Google Search Console are utilized to monitor and optimize website performance.• Keyword research is conducted to identify potential terms that enhance content visibility.• SEO-friendly content is developed to maximize reach and engagement.• Blog content is directed by creating comprehensive briefs based on detailed SEO research.• Product pages on Shopify are optimized in collaboration with marketing and development teams.• Website issues are addressed promptly to ensure smooth functionality and a seamless user experience.• Content marketing efforts are strengthened through coordination with the marketing team and cross-promotional strategies.
EDUCATION
Gisma University of Applied Sciences
MSc Business Management & Marketing
Growth with Google
UX designer
Universidad de Medellín
Negocios Internacionales
ABOUT ALEJANDRO CASTAÑO DUQUE
Negociador Internacional con enfoque en mercadeo de la Universidad de Medellín, con más de 3 años de experiencia en marketing y SEO; con enfoque de calidad y oportunidad en creación de nuevas estrategias para incrementar rentabilidad, credibilidad de marca y su posicionamiento en motores de búsqueda. Habilidades para networking, liderar equipos, planeación y ejecución de proyectos. Conocimiento en herramientas tecnológicas, como: Microsoft office, Canva, Mailchimp, Google search console, Google My Business, Google Analytics, Semrush, Ahrefs.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.