Alejandro Ugalde
Commercial Finance Director, Ecommerce @Newell Brands
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WORK HISTORY
Commercial Finance Director, Ecommerce @Newell Brands
Atlanta, GA, US
Led commercial finance and FP & A for $1B+ Amazon + DTC business during organizational and operating-model transformation- Delivered +5pts margin expansion through pricing discipline, mix optimization, and value-chain improvements- Built Commercial Finance Center of Excellence, implementing automated forecasting, standardized dashboards, and digital workflows- Improved A&P governance, ROI modeling, and investment discipline through analytics and automated tracking.
EDUCATION
Universidad de Costa Rica UCR
Masters, Finance
SKILLS
ABOUT ALEJANDRO UGALDE
Senior Finance Executive with 20+ years leading $1B+ P & Ls and transforming FP & A, commercial finance, and operating performance across CPG, eCommerce, beverage, and consumer brands. Known for bringing clarity, discipline, and strategic direction to high-growth, complex, and transformational environments.I specialize in connecting strategy with execution — aligning financial plans, performance levers, pricing, and investment decisions to deliver sustainable growth and stronger unit economics. My experience spans VP Finance, CFO, and Sr Director FP & A roles across global organizations, high-growth brands, and post-acquisition integrations.I’m passionate about developing high-performing teams, modernizing financial systems through digital FP & A and automation, and creating executive-ready insights that drive decision velocity, profitability, and long-term value creation.Core Strengths:• P&L Leadership ($1B+)• FP & A Transformation• Strategic Planning & LRP• Forecasting, Budgeting & Modeling• Margin Expansion & Pricing Strategy• Revenue Growth Management (RGM)• Commercial Finance & eCommerce• M&A Integration & Synergy Execution• Capital Allocation & ROI Discipline• Operational & Financial Turnarounds• Team Leadership & Executive Partnership
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