Alejandro Romero
Performance Marketing Strategist | Paid Media Strategies | Aspiring Entrepreneur
- Role
- Performance Creative Strategist at Acadia
- Location
- Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Alejandro Romero
I am a Paid Media Strategist with 4+ years of experience leading performance marketing…
Experience
Performance Creative Strategist
Apr 2023 — Present · Atlanta, GA, US
Developed and executed multi-channel creative strategies across Meta, TikTok, and Google Ads, including budget recommendations, to consistently elevate client performance and ROI.Collaborated with leadership to scale the performance creative team from 3 to 10+ members by mentoring, aligning cross-functional priorities, and collaborating with leadership—driving monthly revenue growth from $40K to $100K+ in 18 months.Managed end-to-end production of high-volume creative assets for 30+ clients, ensuring adherence to platform specifications and seamless workflows from concept through execution.Designed and implemented creative testing frameworks, delivering regular reporting (including QBRs) and analyzing messaging, visuals, and campaign data to improve performance and lower CPA.Partnered with production, media, and analytics teams to translate creative insights into actionable optimizations, continuously iterating creative assets to maximize campaign performance and efficiency.
Education
Northern Virginia Community College
Associate of Science - AS, Business Administration and Management, General
2016 — 2019
CCS Calvert
High School Diploma
2002 — 2015
George Mason University
Bachelor's Degree on Marketing, Digital Marketing
2020 — 2021
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