Alejandro Medina Mora
Senior Marketing Analyst | CRM & Product Analytics | Python, R, SQL, Adobe Analytics, Tableau | Multi-Channel Marketing & Digital Analytics (American Express)
- Role
- Senior Marketing Analyst - Global Merchant Communications Solutions (Gmcs) at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alejandro Medina Mora
Senior Marketing Analyst with 2.5+ years driving CRM and data solutions at American Express, specializing in customer segmentation and A/B testing to optimize acquisition, engagement, and retention. Transforms complex data into actionable insights through automation and continuous improvement. Expert in SQL, Python, R, Excel, and Tableau with proven ability to improve campaign targeting across global markets.
Experience
Senior Marketing Analyst - Global Merchant Communications Solutions (Gmcs)
Aug 2025 — Present · New York, NY, US
Lead data consultation and campaign management for 150+ merchant campaigns, enabling 30M+ annual customer touchpoints and improving targeting accuracy across the APAC region- Partner with 15+ cross-functional partners to strengthen targeting strategies and compliance processes, driving a 12% reduction in campaign turnaround time across the CRM ecosystem- Manage the relationship with the Salesforce product team, delivering 20+ platform enhancements that strengthened compliance governance, improved process efficiency, and introduced capacity-tracking capabilities- Develop end-to-end Adobe Analytics tracking and KPI dashboards from scratch, creating net-new tagging architecture and reporting pipelines that delivered the first actionable engagement insights for the American Express Lounge Finder Website. Dashboard used to prioritize new features and focus areas.
Education
The George Washington University
Bachelor of Science - BS
Habersham Central High School
High School Diploma
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.