Alejandro M.
Sales and Marketing Manager @Arte Hospitality Group
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WORK HISTORY
Sales and Marketing Manager @Arte Hospitality Group
Miami Beach, FL, US
Lead multi-property marketing and direct sales strategy for Bentley Hotel South Beach and Park Central Hotel South Beach, overseeing channel performance, group sales support, and revenue alignment.• Increased direct sales by 13% by leading cross-channel optimization of booking engines, reservation workflows, pricing visibility, and direct inquiry strategy.• Partner with revenue management on occupancy forecasting, rate strategy, and promotional planning to support ADR, demand pacing, and mix optimization.• Own sales proposal development and contract negotiations for VIP guests, travel agencies, and corporate accounts supporting transient and group revenue.• Oversee staff sales performance, commission audits, and revenue targets, aligning team output with booking conversion and service standards.• Maintain high responsiveness across phone, email, and web chat channels supporting direct booking conversion and guest experience benchmarks.
EDUCATION
Universidad 'Santa María'
Bachelor's degree, Mass Communications
ABOUT ALEJANDRO M.
Hospitality marketing manager with six years of experience supporting multi-property hotel portfolios across South Florida. Background spans direct channel growth, booking engine and OTA optimization, paid media, SEO, and sales support. Progressed into expanded marketing and sales responsibility through consistent revenue results and portfolio-level performance. Partner closely with revenue management to support occupancy, ADR, and demand strategy. Bilingual in English and Spanish.
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