Alejandro Madrid
VP, Head of Corporate Marketing @ GE HealthCare | Brand Strategy, Digital Innovation, Marketing Operations, Experiential, UX Digital Experience, MarTech, Web Management, Optimization & Operations
- Role
- VP, Head of Corporate Marketing at GE HealthCare
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alejandro Madrid
GE HealthCare benefits from my 20+ years of expertise in brand strategy, digital marketing, and customer experience. Leading a global, cross-functional team as VP, Head of Corporate Marketing, I drive initiatives across brand development, digital transformation, marketing operations, and customer experience to elevate the company’s market presence. My focus on aligning brand consistency with market demands ensures impactful engagement across diverse channels. Our team enhances digital ecosystems by optimizing MarTech solutions to deliver scalable growth and improved customer interactions. With a mission to position GE HealthCare as a leader in Med-Tech, I champion a patient-centric approach, leveraging innovative digital strategies to foster meaningful connections, improve operational efficiency, and accelerate business growth globally.
Experience
VP, Head of Corporate Marketing
Aug 2025 — Present · Austin, TX, US
As Head of Corporate Marketing at GE HealthCare, I lead a global, cross-functional team focused on building a world-class brand, driving digital innovation, and delivering exceptional customer experiences. My work spans four strategic pillars—Brand Marketing, Digital Marketing, Global Marketing Operations, and Customer Experience—each designed to elevate GE HealthCare’s market presence and accelerate growth.I oversee the development and execution of our global brand strategy, ensuring consistency and resonance across markets. I spearhead digital transformation initiatives, optimizing our online ecosystem and MarTech stack to enhance engagement and performance. A key focus of my role is enabling the responsible adoption of AI across our global marketing organization—leveraging it to personalize customer journeys, automate content creation, and unlock new levels of efficiency and insight.Through streamlined marketing operations, I enable scalable, data-driven campaign execution. Additionally, I lead our flagship Customer Experience Center, crafting immersive experiences that showcase our innovations and deepen stakeholder connections.With a focus on insight-driven strategy, operational excellence, and storytelling that inspires, I’m passionate about positioning GE HealthCare as a trusted leader in the future of healthcare.
Education
Universidad de Lima
Bachelor, Industrial Engineer
1995 — 2000
University of Virginia Darden School of Business
MBA, Marketing, Finance, General Management
2007 — 2009
Skills
- Product Launch
- Segmentation
- Insights-Driven Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Demand Planning
- Building Customer Loyalty
- Team Leadership
- Project Management
- Marketing
- Product Launch Programs
- Analytics
- Business Strategy
- Program Management
- Trade Marketing
- Management
- Strategic Planning
- Strategy
- Leadership
- Forecasting
- Competitive Analysis
- Business Planning
- Product Development
- Market Research
- Marketing Research
- Product Marketing
- Corporate Finance
- Marketing Communications
- Social Media Marketing
- Fmcg
- Market Analysis
- Product Management
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