Alejandra Vargas-Johnson

About Alejandra Vargas-Johnson

As a Digital Engagement and B2B Marketing professional, I bring 8+ years of experience helping organizations improve health equity, patient experience, and employer sponsored benefits through marketing automation, delightful user experiences, and bold storytelling. Transforming data insights into actionable strategy is my super power, informed by my background in Sociology and Spanish from the University of Southern California and a certificate in Data Analysis from MITx on edX.My tagline? Project manager turned marketer, combining a broad swath of marketing expertise together with strong organizational and collaboration skills. I successfully launched marketing and engagement for the Population Health Learning Center, overseeing both operations and creative functions to achieve high click-through rates through email personalization. I\'ve also directed cross-functional teams to design and launch virtual learning platforms, engaging 76% of target audiences within two months. Content strategy is a strength of mine, having developed and executed digital content strategies that exceeded engagement goals and earned top Google rankings.Functional expertise: Audience nurturing | CRM (HubSpot, Salesforce, Marketo)| Digital content | Email marketing (Mailchimp, HubSpot)| Intercultural competency | Marketing analytics (Google Analytics, HubSpot, CJA)| Media relationships (Meltwater, GlobeNewswire)| Omni-channel campaigns | Paid Ads (Google Ads, LinkedIn Ads)| Project management (Asana, Confluence, JIRA, Monday.com, SmartSheet, Wrike)| SEO and keyword strategy | Social media (LinkedIn)| Website (Adobe Experience Manager, WebFlow, Wordpress)| Webinars and events (Eventbrite, Zoom, WebEx)

Experience

1. Sr Marketing Project Manager

   Kaiser Permanente

   Jul 2025 — Present

   End-to-end project manager in the National Audience Engagement Solutions, Digital Marketing Strategy team. Supporting enterprise-level Medicare Advantage acquisition and retention efforts.

Education

• University of Southern California

  Dual Bachelor's of Arts

• MITx on edX

  Data, Economics and Development Policy

Skills

• Social Networking
• Powerpoint
• Microsoft Excel
• Fundraising
• Blogging
• Event Planning
• Spanish
• Photoshop
• Project Coordination
• Grant Writing
• French
• Public Speaking
• Policy Analysis
• Brazilian Portuguese
• Social Media
• Data Analysis
• Research
• Editing
• Politics
• Nonprofits
• Microsoft Office
• R
• Volunteer Management
• Conducting Interviews
• Qualtrics
• Teaching
• Mailchimp
• Community Outreach
• Writing