Alejandra Mugica
Domestic + International Marketing & Comms Executive. Entertainment. Theatrical - Digital - Television. Bilingual English - Spanish.
- Role
- VP, Global Marketing Strategy at Lionsgate
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alejandra Mugica
Bilingual entertainment marketing and PR executive with International and Domestic (General and Hispanic/multicultural) studio experience (Fox, Sony.). MBA and Bachelor´s degree in Marketing and in Business. Proven success releasing films and TV series and leading cross-functional marketing teams, consistently delivering or over-delivering on profit, consumer impressions and engagement goals. Exceeded targets in a wide range of releases: Searching, Call Me by Your Name, Escape Room, Insidious The Last Key, The Wife. with innovative Digital, Social and Publicity campaigns. Specialties: Digital Marketing, Creative Advertising, Publicity, P&L, Project Management, Strategy, Branding, Operations, 3rd Party Partnerships/Alliances, Research/Insights, Team Leadership, Relationship management and Communication. Data driven decision-making. Flexible and adaptable, having worked in different countries, businesses and divisions. Well balanced right-left brain. Unrestricted USA work permit (\"green card\")
Experience
VP, Global Marketing Strategy
Mar 2023 — Present · Santa Monica, CA, US
VP, Global Marketing Strategy, Library and Distributed Partners.
Education
ESIC: Business & Marketing School
Bachelor, Marketing
University of California, Los Angeles
Certificate in Marketing with Concentration in Social Media and Web Analytics, Social media marketing
London Business School
Negotiating skills
IE (Instituto de Empresa)
Executive MBA
Universidad San Pablo-CEU
Bachelor, Business Administration
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