Alejandra Hurtado-Cortes
Digital Marketing Instructor @Majesty Academy
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WORK HISTORY
Digital Marketing Instructor @Majesty Academy
Emeryville, CA, US
Taught a 12-week online digital marketing certificate program, providing students with comprehensive knowledge and practical skills in various digital marketing strategies and tools- Developed and implemented the curriculum, class decks, assignments, and a workbook to facilitate students\' learning and understanding of digital marketing concepts- Organically grew the academy\'s TikTok account from 0 to followers within one year, utilizing strategic content and engagement tactics- Successfully increased the academy\'s Instagram account from to over followers in less than one year, implementing effective growth strategies- Achieved over 1.8 million video views, 214.1K likes, and 55K profile views on TikTok within a span of 60 days, leveraging compelling content and optimization techniques- Launched a successful marketing campaign that resulted in over in enrollment, effectively promoting the digital marketing certificate program- Created and curated creative and engaging social media content to support classroom discussions and enhance student engagement- Planned, prepared, and delivered weekly class presentations, ensuring effective knowledge transfer and engagement with students- Coordinated and executed social media strategies, campaigns, and activities across multiple platforms, including Twitter, Facebook, Instagram, LinkedIn, and TikTok- Developed and executed effective email marketing strategies and weekly campaigns to drive student engagement and conversions- Monitored social analytics to identify trends and growth opportunities, enabling continuous optimization of marketing strategies and student learning experiences- Developed innovative strategies to attract prospective students and foster partnerships with relevant brands and industry professionals.
EDUCATION
California State University-Hayward
Bachelor of Arts (B.A.), Mass Communication/Media Studies, Senior
Golden Gate University
Master's degree, Digital Marketing
ABOUT ALEJANDRA HURTADO-CORTES
As a Colombian immigrant, I\'ve always been passionate about empowering Latinas in tech. I started my professional career in event marketing while simultaneously working towards a Bachelor\'s degree in Mass Communication, which I received from CSUEB in 2013. After that, I served as a program coordinator for a Ph.D. program and initiated a certificate program in 2016. I knew I wanted to continue growing professionally. In 2017, I returned to school to pursue a Master\'s degree in digital marketing while working as a marketing assistant for a construction management firm. In 2019, I obtained my Master\'s degree in digital marketing and created my marketing agency. The following year, I began working as a digital marketing instructor for a certificate program at a university in Texas. Finally, in 2022, I founded Majesty Academy. My goal has always been to impact the tech industry by empowering Latinas with the skills they need to succeed as digital marketers. For many Latinas, the tech industry can seem daunting and inaccessible. That\'s why I\'m breaking down those barriers and providing opportunities for Latinas to thrive. Ensuring Latinas sit at the table in the tech industry is important. Despite being a significant consumer group in the US, there is a lack of representation of Latinos in marketing jobs. Latinos hold less than 6% of marketing jobs; among them, Latinas are even fewer, making up less than 3%. This creates a problem because not enough Latino voices contribute their ideas and perspectives to the marketing industry. At Majesty Academy, we\'re changing that. Our online academy has already graduated over 60 students, many of whom have landed digital marketing jobs with salaries over We\'re proud to be part of the solution and look forward to empowering even more Latinas in the future. Learn more
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