Alejandra Valencia

Product Photographer @StarTech.com

London, ON, CA

Training new photography hires on tether photography, studio management, file management and uploads, edit standards-Executing on StarTech visual strategy to communicate product performance, features, value proposition, compatibility, and differentiation through photos-Taking product photos and primary application shots to highlight key product features, differentiators, and context/application shots-Capturing photos of the New and in-life products as technology quickly changes-Editing product photography for a large portfolio of products in various product categories targeted towards the IT professional globally-Working closely with the graphic design team to ensure product photos and context images can easily be labelled/annotated for port callouts, compatibility, and value proposition-Defining visual methodology: Building a standard and definition at a product category level while aligning with the product strategy. Defining how certain product categories and product families should be photographed to meet the requirements of our visual strategy-Helping StarTech.com execute on visual strategy to have product, annotated/enhanced images, and application photos-Cross-functional communication with Key Stake holders from Product Management, Product Development, Sales, and Marketing