Alejandra Negrin
Senior Marketing Manager at PepsiCo with expertise in Multicultural Marketing, Media and Sports
- Role
- Regional Sports Marketing Senior Manager at PepsiCo
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Alejandra Negrin
PepsiCo\'s South Division benefits from a seasoned marketing leader with over 15 years of experience in FMCG and spirits industries. As Senior Marketing Manager, the focus is on spearheading strategic initiatives for iconic brands like Pepsi, Mountain Dew, and Starry, ensuring seamless execution across priority markets while enhancing brand equity. Expertise in multicultural marketing and brand communications underpins efforts to grow the CSD Zero Sugar portfolio and launch impactful creative campaigns such as Mountain Dew’s Tennessee Original. Equipped with a bilingual background in Spanish and English, the team collaborates on advancing PepsiCo’s innovation pipeline to align with evolving consumer needs. Known for driving consumer-centric strategies, the mission revolves around crafting campaigns that amplify both profitability and brand impact. The South Division continues to thrive through shared commitment to creativity, agility, and strategic focus.
Experience
Regional Sports Marketing Senior Manager
Dec 2025 — Present · Miami, FL, US
Education
E&S Business School
Master of Business Administration (M.B.A.)
2010 — 2011
UCAB - Universidad Católica Andrés Bello
Economics
2004 — 2009
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