Alejandra Malarkey

About Alejandra Malarkey

Sr. Programmatic Client Success Manager with 8+ years of experience combining strategic…

Experience

1. Senior Paid Media Specialist

   Above Zero

   Jun 2024 — Present · US

   FOR DOTDASH MEREDITH COMPANY. • Set up and execute all Social Media, SEM, Native and Video campaigns supporting direct advertising sales• Develop and execute multichannel advertising strategies to achieve campaign objectives and surpass client’s business goals.• Conduct detailed audience research to identify target segments based on demographics, interests, and behaviors, optimizingcampaign targeting and performance.• Manage and optimize paid media campaigns across Facebook, Instagram, LinkedIn, TikTok, Youtube, Taboola, LiveIntent,and Display networks, consistently meeting or exceeding performance benchmarks.• Manage budgets and allocate resources effectively, optimizing bidding strategies, ad spending and pacing, to achievemaximum ROI and meet client objectives while maintaining efficient spending• Analyze keyword data for Health, Finance and Lifestyle verticals while identifying new opportunities and executingperformance improvements• Work closely with Revenue Operations to optimize towards benchmark KPIs• Manage media budget in order to maintain margin thresholds• Monitor accruals and communicate any revenue risk to appropriate teams• Partner with Account Strategy, Client Activation, and Revenue Operations to streamline operational workflows to allow thebusiness to scale efficiently• Work with advertising partners on product updates and implement adjustments to paid campaigns when appropriate• Assist on reporting, expense forecasting, and dashboard builds to improve visibility for senior leadership• Conduct regular campaign quality assurance processes