Alejandra MacIas

About Alejandra MacIas

Fueling brands and making things happen—whether it’s nationwide sales or building epic partnerships, I’m here to turn ideas into impact.🧃I’m a Market Activation Manager at Tilray Brands, overseeing national sales for a diverse portfolio of craft and THC beverages across the U.S. I specialize in driving brand growth through strategic retail initiatives, expanding distribution, and securing prominent placements in both on-premise and off-premise locations. By collaborating closely with key accounts, I create tailored activation plans that ensure strong market presence and maximize sales performance across varied regions. In addition to my national sales responsibilities, I have extensive experience in partnership management, particularly with brands like Red Bull and Hidden Gem Artisanal Spirits. At Red Bull, I led impactful brand activations and forged long-term relationships with partners, such as securing UTEP Athletics as an account. As an El Tequileño Brand Advocate, I worked closely with store managers, merchandisers, and the local team to ensure brand visibility and drive product sales through collaborative partnerships. 🤝My career has been driven by a passion for building strong, mutually beneficial partnerships and delivering data-driven results. As I continue to grow in the marketing and beverage space, I’m excited to further innovate in sales, partnership management, and brand marketing.

Experience

1. Market Manager

   Owl\'s Brew

   Aug 2025 — Present · CO, US

   Distributor Management: Serve as the main contact for distributors, training teams, aligning on sales goals, and driving execution.•Statewide Sales Leadership: Responsible for growing brand presence across the state while working directly with the Regional Sales Manager and Director of Sales on strategy and execution.•Chain & Key Account Execution: Secure authorizations, placements, displays, and pricing in national/regional chains and local on-/off-premise accounts.•Market Presence: Build visibility through retail execution, events, and consumer sampling to grow brand awareness and trial.•Performance Tracking: Monitor sales, shipments, and depletions; report on trends and create action plans to maximize results.

Education

• Seminole High School

  High School Diploma

• The University of Texas at El Paso

  Bachelor of Arts - BA, Advertising

  2019 — 2023