Alejandra Labanca

Executive Communications @ SAP | Integrated Communications

Role: North America Head of Executive Communications, SAP Americas at SAP
Location: Miami, FL, US
LinkedIn followers: 500 followers

About Alejandra Labanca

Former Reuters and The Miami Herald journalist working in corporate communications in the technology industry, including enterprise cloud and AI. Experience in Media Relations, Executive Communications and Employee Engagement.

Experience

North America Head of Executive Communications, SAP Americas
SAP
Jan 2026 — Present · Miami, FL, US
Lead integrated communications for the President of North America and Americas Customer Success functions.

Education

Universidad de Belgrano
Bachelor of Applied Science - BASc, Economics
UNSW
Transmedia Storytelling: Narrative worlds, emerging technologies and global audiences
2019 — 2019
Northwestern University - Kellogg School of Management
Digital Marketing Strategies
2019 — 2019

Contact information

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•••••@sap.com
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Current company

SAP

Software Development · 10K employees · Founded 1972 · Dietmar-Hopp-Allee 16, Walldorf, BW, 69190, DE

SAP is a global leader in enterprise applications and business AI, helping organizations run end-to-end operations on a unified cloud ERP platform. With SAP S/4HANA Cloud, SAP Business AI, and SAP Business Technology Platform (BTP), SAP enables companies to connect data, automate processes, and make real-time, intelligent decisions across the enterprise. SAP capabilities and portfolio • Cloud ERP: SAP S/4HANA Cloud (finance, procurement, core operations) • Business AI: Embedded AI across HR, finance, supply chain, and customer experience • Data & Integration: SAP Business Technology Platform (BTP) data, analytics, and application development • Human Resources: SAP SuccessFactors (workforce management and employee experience) • Customer Experience: SAP CX (commerce, marketing, sales, and service) • Supply Chain: SAP SCM (planning, logistics, manufacturing, operations) • Enterprise integration: Connect SAP and non-SAP systems across the business • Real-time insights: Operational data, analytics, and predictive capabilities • Automation: Intelligent workflows embedded directly into business processes SAP combines cloud ERP, data, and AI to help organizations operate more efficiently, adapt faster, and grow in an AI-driven world, supported by a global ecosystem of customers and partners. Our Community Guidelines We’re committed to fostering meaningful, respectful conversations. To maintain a positive environment, we moderate comments that: • Target individuals, including employees, customers, or partners • Contain discriminatory, harassing, or threatening content • Share personal information without consent • Promote misinformation, spam, or third-party links We support open dialogue and constructive feedback but will remove content that violates these guidelines without notice. Thank you for contributing to a respectful community. For questions about moderation, please DM us or contact b••••••••@sap.com SAP privacy statement for followers: www.sap.com/sps

sap.com

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About Alejandra Labanca

Experience

North America Head of Executive Communications, SAP Americas

Education

Universidad de Belgrano

UNSW

Northwestern University - Kellogg School of Management

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