Alejandra Guzman
Program Manager @ Epsilon | Master of Public Policy (Business Policy & Environmental Policy)
- Role
- Program Manager at Epsilon
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Alejandra Guzman
I am a Program Manager with extensive and unconventional experience. I began my…
Experience
Program Manager
Mar 2023 — Present · San Diego, CA, US
Managed Epsilon’s CSSR program for General Motors, optimizing strategic positioning and messaging for personalized customer communications.• Utilized data-driven marketing products to enhance GM dealers\' customer retention through various channels.• Achieved a significant increase in customer engagement and sales for GM dealers through targeted marketing efforts.
Education
UC San Diego School of Global Policy and Strategy (GPS)
Master of Public Polic, Environmental Policy and American and Comparative Business Regulation
2020 — 2022
University of California, Merced
Bachelor of Science, Environmental Biology
2011 — 2015
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