Alejandra Chavarria

About Alejandra Chavarria

I’m a strategic UX researcher who thrives in complex, ambiguous spaces, uncovering insights that drive both immediate decisions and long-term strategy. I embed research into teams, ensuring insights lead to meaningful product impact, business growth, and innovation.With experience in SaaS, fintech, cloud computing, and enterprise software, I’ve led research that serves diverse user groups, including small business owners, construction professionals, and enterprise developers. Beyond conducting research, I’ve built research operations, mentored teams, and developed centralized repositories to scale insights and drive cross-functional alignment across organizations.I take a qualitative, systems-thinking approach, working closely with product, design, and engineering to refine onboarding flows, optimize growth strategies, and guide AI-driven platforms. I see research as a collaborative and inclusive practice, helping teams navigate complexity with confidence and ensuring user insights drive business outcomes and product innovation.

Experience

1. Senior User Experience Researcher

   Clover

   Aug 2022 — Present · NY, US

   Shaping product strategy and optimize merchant experiences through research across Clover’s Growth and Core Experiences teams. Focus on improving Discovery & Purchase, Onboarding & Setup, and Retention, while partnering with cross-functional teams to guide initiatives like launching a native appointment scheduling solution, refining SaaS pricing, and enhancing self-service shopping.

Education

• Savannah College of Art and Design

  Master of Arts - MA, Design Management

  2016 — 2017

• Savannah College of Art and Design

  Bachelor of Fine Arts (BFA), Photography

  2006 — 2010