Alexandre Galvão Garcia
Marketing Specialist at Verizon
- Role
- Marketing Specialist at Verizon
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Alexandre Galvão Garcia
Highly experienced Marketer with 12+ years of experience developing and executing…
Experience
Marketing Specialist
Dec 2022 — Present · Miami, FL, US
Brand: SafeLink and GDP Program• Management of the brand retention initiatives through leading cross-functional collaboration with several departments including Acquisition, Communications, Data Science, Legal, IT, PMO, and Customer Care.• Identify main churn drivers and business opportunities to develop marketing strategies to reduce brand churn, increase customer tenure, revenue growth/ARPU, and generate value for the customer base through a better experience, and relevant offers.• Deep dive into SafeLink/GDP customer journey and database to understand the entire process from enrollment through Emerios, recertification to de-enrollment, identifying the gaps and connections to deliver insights and better solutions to the business.• Design and execute marketing campaigns based on data and customer insights. Also, identifying opportunities to drive revenue growth and meet the business\'s KPIs through strategic planning.
Education
Universidade Anhembi Morumbi
Bachelor's degree, Advertising and Marketing
2014
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