Alefiya Alefiya Chhatriwalla Dhilla

About Alefiya Alefiya Chhatriwalla Dhilla

I architect and lead revenue systems that drive durable, profitable growth. I design, transform, and operate GTM motions that fit the business, whether led by product, sales, marketing or partners. I integrate motions to create compounding growth and unify brand and performance marketing. I embed AI and analytics into daily execution to maximize productivity. Results include 30%+ annual growth while reducing spend by about 10% on a $100M marketing budget, 31% faster lead-to-close, and 33% higher conversion across multiple companies. I have led turnarounds as CRO, guided motion shifts without breaking unit economics, and helped innovations scale past $100M in annual revenue. When results must stand up to investor scrutiny, I partner with leadership to align product, marketing, sales, onboarding, and RevOps, remove bottlenecks, and deliver measurable gains in conversion, retention, and margin with speed and discipline.Currently, I am the CEO of consulting business for early and growth stage businesses, helping them achieve their business goals and overcome growth challenges. I also serve as a Board Member of the Master of Science in Marketing Advisory Council at McCombs School of Business, where I provide guidance and mentorship to the program and its students. My mission is to leverage my unique expertise and diverse background to create value and impact for the companies and causes I care about. I am passionate about innovation, customers, data, and continuous learning.

Experience

1. Chief Digital and Marketing Officer

   ProSites

   Sep 2025 — Present

   ProSites offers digital marketing solutions to small businesses across multiple industries, and consists of several brands: ProSites (Dental), CPASIteSolutions (Accounting), LifeLearn (Veterinary), among others.My responsibilities are to set and execute a unified digital and marketing strategy across the business: • Design go-to-market systems that attract and retain customers and drive profitable growth with compounding revenue• Oversee all corporate marketing functions including brand, creative & content, acquisition, web/UX, lifecycle, and marketing operations• Oversee Digital Services delivery (SEO, SEM, social) to ensure quality and client outcomes at scale • Build and mentor a high‑performing, data‑driven team, enabled by AI an focused on continuous improvement

Education

• New York University

  Digital Marketing and Advertising

• The Ohio State University Fisher College of Business

  BSBA, Management Information Systems and Honors Accounting

• New York Real Estate Institute

  Real Estate Salesperson

Skills

• Product Development
• Product Management
• Business Strategy
• Direct Marketing
• Credit Cards
• Marketing Strategy
• Digital Marketing
• Social Media Marketing
• Strategic Planning
• Financial Analysis
• P&L Management
• Forecasting
• Mobile Payments
• Customer Acquisition
• Project Management
• Mergers & Acquisitions
• Business Planning
• Lead Generation
• Test Driven Development
• Customer Segmentation Strategy
• Customer Conversion
• Relationship Management
• Pricing
• Change Management
• Value Propositions
• Competitive Intelligence
• Emv
• Rfid
• Product Strategies
• Start-Ups
• Global Cross-Functional Team Leadership
• Management Consulting
• Contactless Payments
• Payments
• Product Launch
• Product Road Mapping
• Product Life Cycle
• Agency Relationship Management
• Leadership
• Management