Aleena Paul
Product Specialist | Aspiring Business Analyst | Shopify Ecosystem | Data-Driven Problem Solver
- Role
- Product Specialist at Helixo
- Location
- Thrissur, KL, IN
- LinkedIn followers
- 500 followers
About Aleena Paul
I am currently working as a Product Specialist within the Shopify ecosystem, specializing in UFE (Upsell Funnel Engine), Checkout Extensions. My role involves analyzing merchant requirements, troubleshooting technical configurations, optimizing checkout flows, and collaborating with product and development teams to deliver scalable solutions. Through hands-on experience with Shopify extensions, API integrations, and conversion-focused optimization strategies, I have developed strong capabilities in: • Requirements analysis • Root cause investigation • Process improvement • Stakeholder communication • Data-backed decision making I am now expanding my expertise toward Business Analysis, focusing on translating business needs into structured solutions that drive measurable impact.
Experience
Product Specialist
Sep 2025 — Present
Analyzed merchant requirements and translated them into structured configuration solutions within Shopify apps- Worked with cross-functional teams (Product, Dev, QA) to communicate feature gaps and improvement opportunities- Investigated checkout flow issues related to Shopify Markets and currency logic- Documented recurring technical issues and proposed process optimizations to reduce resolution time- Provided insights on conversion optimization within upsell funnels (UFE).
Education
JYOTHI ENGINEERING COLLEGE, CHERUTHURUTHY
Bachelor of Engineering , Electronics and communications Engineering
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