Aleena F.

Marketing Communications Manager, Aesthetic Injectables @BENEV Company Inc

Newport Beach, CA, US

In my role as Marketing Communications Manager for Aesthetic Injectables at BENEV Company Inc, I play a pivotal role in shaping and executing the marketing communications strategy for the company\'s new aesthetic neurotoxin. I will be developing and implementing strategic marketing plans to drive brand awareness and product adoption, collaborate with cross-functional teams to align marketing strategies with business objectives, and oversee the creation and distribution of engaging content across multiple channels- Lead commercial marketing strategy and positioning for Letybo®, supporting U.S. launch and rapid adoption across aesthetic practices- Develop and refine competitive positioning and brand differentiation within the neuromodulator category, translating clinical data and market dynamics into compelling, compliant messaging- Create and execute sales enablement and competitive marketing assets including positioning guides, webinar content, and field-facing tools- Partner cross-functionally with Sales, Medical Affairs, Regulatory, and Training teams - Act as a key contributor to category storytelling to strengthen brand positioning in a competitive landscape- Lead development of integrated campaigns across email, digital, events, and in-practice marketing to drive engagement, adoption, and account conversion- Manage end-to-end webinar strategy and execution, achieving ~40–45% show rates and generating high-quality leads for field teams- Translate product education and clinical insights into marketing-ready content for HCP audiences, including presentations, email campaigns, and digital assets- Collaborate with agency partners and internal stakeholders to deliver consistent, high-impact messaging across all commercial channels- Track campaign performance and optimize strategy using KPI analysis across email, digital, and webinar channels

GreenFig

Digital Marketing Science

California State University-Sacramento

Bachelor of Science (B.S.), Business Administration with a Marketing concentration