Aleena Das
Lead Product Designer @Progyny, Inc.
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WORK HISTORY
Lead Product Designer @Progyny, Inc.
Berlin, DE
Leading product design across Progyny’s global markets, shaping innovative solutions for fertility, pregnancy, postpartum, parenting, preconception, and broader women’s health products.
EDUCATION
Symbiosis institute of design
B.des, User experience design
SKILLS
ABOUT ALEENA DAS
With over a decade of hands-on experience in User Experience (UX) design, I specialize in creating intuitive and user-centric digital experiences that drive customer engagement, increase conversions, and boost revenue. I am currently a Senior UX Designer at BCG X, the renowned digital arm of Boston Consulting Group, where I collaborate with cross-functional teams to deliver exceptional UX solutions for prominent clients across industries, including technology, retail, social impact, finance, and healthcare.I have a strong expertise in user-centered design principles, backed by extensive research and data analysis. I conduct user interviews, usability testing, and user research to gain deep insights into user behaviors, needs, and pain points. I translate complex requirements and business goals into intuitive and visually appealing design concepts and prototypes, using industry-standard tools such as Sketch and Figma. I balance creativity with strategic thinking, aligning designs with business objectives and ensuring seamless user interactions and engaging visual aesthetics. I am proficient in agile methodologies, using iterative design and prototyping to gather feedback, iterate, and optimize designs throughout the development lifecycle. I communicate effectively with stakeholders at various levels, including executives and non-technical team members, to present design concepts and user insights. I am also a design mentor at adplist.org, where I share my knowledge and experience with aspiring and junior UX designers.
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