Alecsandra Steele
Digital Marketing Strategist | Agile Project Manager
- Role
- Marketing & Demand Generation Manager at Steelblue
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Alecsandra Steele
Hello and thank you for visiting my profile. I graduated in May 2019 with a…
Experience
Marketing & Demand Generation Manager
Jun 2024 — Present · Pittsburgh, PA, US
Plan, execute and manage trade show strategy for a minimum of 20 events a year• Maintained brand consistency across communication channels and developed engaging content for social media platforms• Collaborated cross-functionally to conduct customer satisfaction surveys and analyze market feedback• Utilized marketing technologies (HubSpot, ERP) to track and optimize demand generation campaigns• Managed end-to-end lead generation process, focusing on lead scoring, nurturing, and pipeline management• Developed multi-channel strategies driving lead acquisition, conversion, and revenue growth• Analyzed campaign performance metrics (MQLs, SQLs) to provide data-driven marketing recommendations
Education
Stonehill College
Bachelor's of Arts, Environmental Studies & Political Science, Concentration in Public Policy & Administration
2015 — 2019
Boston University
Master of Business Administration - MBA, Business Administration and Management, General
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