Alec Perelman
Paid Media & Digital Strategy
- Role
- Director of Digital Marketing at Chinese Laundry
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alec Perelman
Serial entrepreneur and seasoned advertising executive, with 18 years of branding and…
Experience
Director of Digital Marketing
Sep 2023 — Present · Los Angeles, CA, US
Manage online search marketing efforts for Chinese Laundry, a retail clothing brand. Rebuilt and revitalized digital marketing initiatives by overhauling keyword strategies, optimizing ad spend, and refining targeting to deliver profitable results. Successfully rebuilt the channel into a scalable growth driver, positioning the company for continued expansion in competitive digital marketplaces. Leveraged data-driven insights and improved pre-and-post click creative to double digital revenue, hitting multiple new milestones in both revenue and sales performance.
Education
Santa Monica College
Associate's degree, Business Administration, Management and Operations
2000 — 2002
University of Southern California
Bachelor of Applied Science (B.A.Sc.), Psychology, Philosophy
2002 — 2005
Skills
- Entrepreneurship
- Online Advertising
- Management
- Conversion Tracking
- Ppc
- Media Planning
- Digital Media
- Conversion Optimization
- Email Marketing
- Social Media
- Advertising
- Lead Generation
- Digital Marketing
- Marketing Strategy
- Digital Strategy
- Sem
- SEO
- Social Media Marketing
- Marketing
- Strategic Partnerships
- Online Marketing
- E-Commerce
- Attribution
- Start-Ups
- Mobile Marketing
- Web Analytics
- Integrated Marketing
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