Alec Devine

About Alec Devine

With over three years of experience as a Creative Specialist, I focus on developing performance-driven marketing concepts that connect with a wide range of audiences and drive real business results. My expertise spans paid media, organic social, and TikTok marketing, with a strong emphasis on content that converts.I analyze customer insights, social proof, and brand positioning to create tailored ad strategies that align with client goals. From writing creative briefs to shaping messaging frameworks, I turn big-picture marketing objectives into clear, actionable content plans.I collaborate closely with designers, editors, and strategists to ensure every creative asset is built to perform. My approach is rooted in research, testing, and iteration, with a goal of helping brands grow through content that resonates and sells.

Experience

1. Head of Creative Strategy

   Apex Brands

   Jul 2025 — Present

   Mentoring and managing a team of creative strategists and specialists to ensure consistent output for 9 figure brands and personal professional development within the team- Leading creative discovery and strategy calls with clients to align on brand voice, goals, and performance targets- Spearheading UGC and Influencer Whitelisting content creation for multiple 9 figure DTC brands, including script writing and shot list direction - Crafting performance-driven creative strategies grounded in data, competitive research, and platform best practices- Managing creative project workflows from ideation to delivery, ensuring quality and brand consistency across all touchpoints- Collaborating cross-functionally with media buyers, account managers, and analysts to identify top-performing creative variables

Education

• Wheaton College Massachusetts

  Film & New Media Studies, Communication and Media Studies

  2018 — 2022

• Smithfield High School

  High School Diploma

  2014 — 2018