Alec Bronston
Sr. Salesforce Director @ SPINS | Driving Cross-Functional Excellence
- Role
- Sr Director, Salesforce Enterprise Solutions at SPINS
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Alec Bronston
Dedicated Salesforce leader with a passion for architecting innovative solutions that drive business excellence. With a career spanning seven years in Salesforce-related roles and over 11 years of professional experience in business operations, I’ve honed my skills in solution architecture, product management, and cross-functional leadership.Committed to creating user-friendly, scalable solutions that meet and anticipate business needs. A strategic thinker and creative problem solver. “Go to” leader to organize and manage projects, motivate executive teams, and execute. Excited about opportunities to contribute to a high-growth, customer-first environment as a versatile and visionary leader. Driven to help others be successful.Salesforce has become the cornerstone of our operations at SPINS, a wellness-focused data technology company. I\'ve had the privilege to lead a talented team that transformed our Salesforce usage from 50 to 350 active monthly users, representing 70% of the organization. Together, we’ve implemented and optimized cross-functional programs, including Sales Cloud, Salesforce CPQ, Service Cloud, onboarding/fulfillment, and subscription management, and integrated over ten critical systems (such as NetSuite, HubSpot, ChurnZero, DocuSign, Outreach, and more).
Experience
Sr Director, Salesforce Enterprise Solutions
Apr 2025 — Present · Chicago, IL, US
I drive enterprise-wide impact by providing strategic leadership in Salesforce architecture, innovation, and delivery. I lead cross-functional teams to design and implement scalable, high-performing Salesforce solutions that align with business objectives and improve user experience. I optimize CRM capabilities, integrate essential systems, and enable data-driven decision-making. As a people leader, I manage a team of five Salesforce administrators and developers, fostering a culture of growth, collaboration, and high standards. My focus is on helping team members succeed while delivering exceptional customer service.
Education
UMN Carlson School of Management
Bachelor of Science in Business (BSB), Management Information Systems
2008 — 2012
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