Alec Mares

About Alec Mares

Former digital product marketing strategist turned tech salesman at Pendo.Starting my career in digital marketing, I built expertise in paid media, product marketing, and marketing strategy.Most recently, I was the marketing lead on the GTM Leadership team at a Series-A startup, where I focused intimately on creating an inbound marketing strategy.Throughout this experience and my time working with SaaS companies as a marketing consultant — I repeatedly encountered teams that wanted to better understand product-market fit and how their customers actually utilized what they were building. This led me to make a mid-career pivot to work for a company whose product helps companies answer \"How does our customer interact with our product?\" with data instead of gut feelings.

Experience

1. Account Executive

   Pendo.io

   May 2025 — Present

   Pendo is a data driven platform for product success that enables companies to improve onboarding, understand product usage, and help retain customers. Pendo combines user insights with smart customer guidance solutions to help product teams understand and influence their customer’s experience. Pendo installs in minutes with no coding required.

Education

• Michigan State University - Eli Broad College of Business

  Bachelor's degree, Marketing

  2013 — 2017

Skills

• Customer Service
• Social Skills
• Social Media
• Teamwork
• Time Management
• Communication
• Leadership
• Microsoft Office
• Event Planning
• Synchronization
• Powerpoint
• Public Speaking