Alec Bramschreiber

About Alec Bramschreiber

Hi, I’m Alec, a product marketing leader with 8+ years of experience bringing technology products to market and helping to keep them there. I focus on driving growth, adoption, and retention by crafting clear positioning and executing go-to-market strategies that actually work.At Renaissance/Nearpod, I’ve led product marketing across U.S, higher ed, and international markets. I’ve worked on everything from launching new products and features (40+ and counting!) to building campaigns that connect with both district leaders and classroom teachers. Whether it’s B2B or B2C, sales-led or product-led, I love finding the right mix to reach our audience.I’m passionate about positioning because it has the power to unlock growth. I led the repositioning of Nearpod from a general engagement tool to a focused instructional delivery platform. It took deep customer research, executive alignment, and a full messaging refresh. The result? More closed/won deals and a go-to-market team that felt confident and clear on how to talk about the product.I’ve also led the launch of a new product line, introduced AI-powered features, and was selected for a leadership role managing a team of talented marketers. My strengths lie in positioning, messaging, GTM strategy, and understanding what our customers really need—backed by industry research and a lot of listening.I’m always up for connecting with fellow product marketers—whether you\'re navigating a tough launch, refining your messaging, or just geeking out over GTM strategy. If you\'re building something meaningful or want to swap ideas, let’s chat.

Experience

1. Senior Manager of Product Marketing

   Nearpod

   Apr 2024 — Present

   Manage a team of product marketers focused on driving growth, adoption, and retention across Renaissance’s K–12 ecosystem.Lead strategic initiatives to position Nearpod as a core instructional platform within the Renaissance suite, building on prior messaging work and aligning cross-functional teams.Guide GTM planning and execution for new product lines and feature launches, including AI-powered capabilities.Partner with sales, product, and customer success to ensure marketing strategies are aligned with educator needs and business goals.Champion a customer-centric approach rooted in educator insights and industry research.Support team development through coaching, collaboration, and strategic planning.

Education

• University of Wisconsin-Stevens Point

  Bachelor's of Science, Business Administration: Marketing | Finance, Insurance, & Real-estate

  2012 — 2017

Skills

• Online Retail
• Social Networking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Marketing
• Communication
• Customer Service
• Advertising
• Public Speaking
• Leadership
• Mobile Marketing
• Retail Sales
• Mobile Advertising
• Marketing Strategy
• Twitter
• Facebook Marketing
• Public Relations
• Instagram
• Teamwork
• Microsoft Word
• Team Leadership
• Retail Marketing
• Social Media
• Management
• Team Building
• Time Management
• Twitter Marketing
• Research
• Facebook