Aleah Lycett

About Aleah Lycett

I turn complex healthcare strategy into clear, relevant stories—and campaigns people can…

Experience

1. Marketing Specialist

   Prime Therapeutics

   Dec 2022 — Present

   I lead the strategy, development, and execution of high-impact marketing publications and thought leadership campaigns. I specialize in aligning clinical expertise with business objectives to enhance brand visibility and support B2B engagement across diverse audiences including Blue Cross Blue Shield plans, employer groups, physicians, and members.Key Achievements & Responsibilities:• Expanded Ownership: Scaled publication management from 3 to 9 core publications, with the introduction of a new series and consolidation of two under a cohesive rebrand.• Project & Stakeholder Leadership: Orchestrate cross-functional campaigns in collaboration with creative, product, sales, and subject matter experts (SMEs), ensuring all deliverables are timely, aligned with brand guidelines, and strategically on point.• Strategic Innovation: Implemented new workflows that improved collaboration, shortened production timelines, and streamlined the review process—enhancing speed-to-market and efficiency.• Content Creation & Brand Storytelling: Write, edit, and shape multi-channel content rooted in strategy and audience needs, leveraging strong design instincts and messaging clarity.• Performance-Driven Marketing: Analyze publication performance data to inform content decisions and amplify SME-led thought leadership.• Campaign Execution: Support and manage marketing initiatives from concept to launch, translating clinical and technical insights into accessible, compelling campaigns.Focus Areas: Brand Strategy | Thought Leadership | Project Management | Healthcare Marketing | Cross-Functional Collaboration