Alejandra Flores
Product @ Peacock | Director @ ALPFA LA
- Role
- Product Manager, Engagement Experiences at NBCUniversal
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alejandra Flores
Product leader at the intersection of media, entertainment, and technology, focused on…
Experience
Product Manager, Engagement Experiences
Aug 2023 — Present · Los Angeles, CA, US
As a Product Manager driving interactive content experiences, I’ve led the development and launch of innovations that enhance viewer engagement. I spearheaded the Gaming Pilot launch in January 2025 and created the Key Plays Product Roadmap, expanding it to three sports for the 2024 Paris Olympics. I also led architectural enhancements to optimize clipping technology and launched Live Actions, an interactive feature available to 30M+ viewers, developing the experimentation plan, edge case scenarios, and an incident management strategy.Beyond feature development, I established the New Formats roadmap, integrating a user-driven approach to content innovation and discovery. I’m currently driving an engagement strategy to enhance viewer habituation, participation, and deepen fandom, shaping the future of streaming entertainment.Peacock/Comcast Leadership: TechWomen GSP Chapter Co-Lead
Education
UW Foster School of Business
Finance and International Business
2014 — 2019
Skills
- Customer Service
- Social Media
- Advertising
- Sales
- Marketing
- Cross-Functional Team Leadership
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