Amanda D.
Digital Marketing | Content Strategy & Creation | I help industrial B2B companies translate their technical jargon into actionable, engaging content
- Role
- Marketing Specialist at Thermaco, Inc
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Amanda D.
As a Marketing Specialist at Thermaco, Inc, I bring over 7 years of experience in B2B copywriting and digital content strategy. My expertise lies in creating cohesive brand messaging, developing comprehensive digital content strategies, and producing compelling written and visual content that drives engagement and enhances brand presence. With a focus on a holistic, integrated marketing approach that prioritizes storytelling, I collaborate with teams and SMEs to craft impactful campaigns, optimize content for organic reach, and align messaging across channels. My mission is to empower organizations by delivering actionable, audience-focused narratives that resonate and drive meaningful connections.
Experience
Marketing Specialist
Sep 2025 — Present · Asheboro, NC, US
Refine brand messaging and sales collateral across both product lines, improving clarity, consistency, and competitive differentiation• Audit and optimize agency-developed WordPress (Kadence) and WooCommerce infrastructure, correcting configuration errors and resolving tax and shipping logic issues• Manage ongoing website updates and product data accuracy to ensure alignment between engineering specifications, distributor needs, and online presentation• Develop trade show materials and supporting marketing assets to equip the sales team with cohesive, brand-aligned tools• Conduct competitive research to sharpen value propositions within the grease interceptor market• Partner cross-functionally with engineering, sales, and leadership to translate complex mechanical systems into accessible, persuasive marketing materials
Education
Grimsley High School
High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
Dark Horse Institute
Certificate of Completion, Audio Engineering
High Point University
Bachelor of Arts - BA, Digital Communication and Media/Multimedia
High Point University
Master of Arts - MA, Public Relations, Advertising, and Applied Communication
Skills
- Photoshop
- Pro Tools
- Imovie
- Microsoft Office
- Social Media
- Editing
- Powerpoint
- Social Networking
- Leadership
- Teamwork
- Adobe Audition
- Audio Engineering
- Adobe Creative Suite
- Photo Editing
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