Aldrian Kuswadi

Marketing Public Relations Executive @Volvo Cars

Jakarta, ID

Planned and executed marketing campaigns for events and pop-up activations, driving lead generation and customer engagement across offline and digital touchpoints.Built partnerships with hotels, airlines, and lifestyle brands to extend brand visibility and co-create promotional campaigns.Managed social media content calendars and supported campaign planning; tracked performance through engagement rates, reach, and follower growth.Maintained CRM data and contributed to loyalty program development; analysed customer behaviour to support targeted marketing and retention strategies.Supported media test-drive events and press engagement to build Volvo’s PR value within Indonesia’s automotive industry and lifestyle segments.Developed insights to bridge global Volvo narratives with local media perspectives—translating technical vehicle specs and brand heritage into relatable stories for Indonesian audiences.

IPB University

Bachelor's degree, Teknologi Industri Pertanian

Uppsala University

Master's Programme in Entrepreneurship, Department of Business Studies

Tohoku University

TUJP Global Programme, Humanities/Humanistic Studies