Aldrey Alencar Baldovi

Data Analyst Ii @Serasa

Sao Paulo, BR

Responsible for analysing customer behavior and developing data-driven insights to support business decisions within the Premium subscription product. I worked closely with stakeholders to identify key metrics and KPIs, and used my experience in data modeling and analysis to provide actionable insights that led to measurable improvements in business performance.\\\\n\\\\n• Real-time monitoring of dashboards using Tableau and Splunk:\\\\n–– Statistical methods to automatically trigger errors;\\\\n–– Performance analysis and scenario comparisons.\\\\n• Data analysis using SQL, Databricks and Splunk:\\\\n–– Studies for team insights - e.g: churn, lifetime value, former client and cohort analysis.\\\\n• Financial goals using Excel and Tableau:\\\\n–– Provide metrics and KPIs for product strategy guidance, new features and campaigns;\\\\n–– Fiscal year budget and monthly forecast.\\\\n• Performance monitoring using Excel, Tableau and Google Analytics:\\\\n–– Daily reports of product acquisition and renewal;\\\\n–– Performance monitoring of features, triggers and campaigns\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n