Aldo Rangel
Founder @Hotstuff
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WORK HISTORY
Founder @Hotstuff
Berlin, DE
Hotstuff is a digital strategy and branding agency with presence in Mexico City and Berlin. We help brands to develop their businesses by making them part of the culture and at the same time, creating culture for the brands. I\'m responsible of driving the success of our clients by developing a deep understanding of their customers and prospects, products and technology, the overall market and their competitors. My responsibilities- Leading the development and deployment of products and marketing campaigns including: product branding, consumer segmentation, product positioning, go-to-market strategies and product messaging- Responsible for overseeing creation of marketing collateral and campaign implementation from ideation to execution and reporting- Ensure that high-quality services are delivered effectively, efficiently and consistently- Establishing effective relationships with clients, partners and suppliers- Recruit and provide continuous support, growth and personal development for the team members.
EDUCATION
Centro Universitario México
Preparatoria
Tecnológico de Monterrey
Mechatronic Engineering, Ingeniería eléctrica y electrónica
SKILLS
ABOUT ALDO RANGEL
Marketing specialist with an integrated business mindset. 10 years of experience leading the development and execution of go-to-market strategies that drive consumer engagement and sales. I have a proven track record of delivering highly innovative solutions with a creative and data based approach.I also have a passion for building teams, developing talent, and integrating customer insights into the product development process. My professional experience is with B2C companies that have a strong digital presence or an e-commerce component, both on the client and the agency side. I have a keen eye for high quality photography, graphic design and impactful copywriting, that translates into compelling and relevant messaging across different marketing channels.I have strong presentation and communication skills, and I really enjoy public speaking.
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